Modern Seller
Free tool · Built by Luke Ross, founder of modernseller.ai

Know exactly what to say before you dial.

Drop in the accounts you're chasing. In 90 seconds you get a call plan for each one: why to call them, the opener to use, and the objections you'll hit with exactly how to handle them.

Built from 50,000+ cold calls and $2M+ closed

90-second walkthrough dropping in soon. Watch the tool build a real playbook.

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Free · No card · Instant access

The reps getting results work at

DocusignDocusignDeelDeelXeroxXeroxRockwell AutomationRockwell AutomationPaychexPaychexRemoteRemoteJFrogJFrogLightspeedLightspeedUpGuardUpGuardUPSTACKUPSTACKWorkBuzzWorkBuzzBizAwayBizAwayPowerFlexPowerFlexDuckieDuckieWorkJamWorkJam
50K+
Cold calls made
$2M+
B2B revenue closed
195%
Avg quota · 18 mo
60+
B2B reps coached

What you get

A full call plan, for every account.

Step 01

The reason to call

One real, recent trigger on the account, pulled from live research. You never open with a generic 'I saw your company online.'

Step 02

Your opener

The exact first line, permission or trigger-based, built around their buyer. The part that decides if they stay on the line.

Step 03

Objection responses

Diagnose-first replies to their top brush-offs, so you ask a question back instead of freezing.

Step 04

Discovery questions

The handful that surface real pain and move the call toward a booked meeting, not a pitch.

Step 05

The meeting ask

Interest-framed, with two specific times, so locking the calendar feels natural instead of pushy.

Step 06

Voicemail + matched email

An under-20-second voicemail and the follow-up email that actually gets opened, ready to send.

Sample output

This is what lands in front of you.

Sarah · VP Sales, Series-B SaaS
Sample output
Why you're calling

Series B announced 3 days ago. Right after a raise, every VP Sales is under pressure to hire fast without blowing up CAC.

Your opener

“Sarah, saw the Series B drop, congrats. Most VP Sales right after a raise are scaling the team without blowing up CAC. Is that on your radar, or are you ahead of it?”

If they push back

“I'm not interested.” →  “Totally fair, you weren't expecting my call. One quick question before I go: is hiring already handled, or is it just not the priority right now?”

Reps who ran the system

Real reps. Real numbers.

Prospects would shut down within the first 30 seconds and I dreaded the phone. After one month of Luke's techniques I haven't missed quota since, consistently over 125%. If you're serious about cold calling, he's the real deal.

Noah Johnson
SDR · Docusign
125%+ of quota, every month since

Best thing I could've done as a new SDR. From openers to objection handling, I feel in control of the call. I went from my first month with zero meetings to 4 meetings in a single week by week 3.

Eoghan Murphy
SDR · Perk
0 meetings to 4 in one week

I stopped running my own playbook and started running Luke's: his openers, his research process, his objection handling. The month I ran his system end to end, I hit 236% of quota. The reps who stuck with the old way didn't come close.

Anna Romano
BDR · Generis
236% of quota in a single month

I struggled with filler words and rushing, with no structure to lean on. Two weeks in I'm more confident, more organized, asking better discovery questions, and booking 30% more meetings.

Mariia Siroshtan
SDR · Wingmate
30% more meetings in 2 weeks

Three years as a Senior AE at Uber and I still wasn't converting on cold calls. I was at a 5% close rate. Since applying Luke's approach I'm closer to 20%+, and the quality of opportunities improved.

Jaswinder Chhibber
Sales Consultant · Paychex
Close rate 5% to 20%+

Objection handling, tonality, overall strategy: the growth in my career has been awesome. He breaks things down in a way that just clicks. 10/10, can't recommend enough.

Jack Bradshaw
SDR · Deel
10/10, can't recommend enough

FAQ

A few quick ones.

Yes. Build playbooks for your accounts, no catch and no card.

Just your first name and email to unlock it. Inside, you add the accounts you're chasing and it builds a plan for each.

Live web search on the account: recent posts, press, funding, hires. Current signals you can actually open a call with, not generic filler.

It hands you the plan: the reason to call, the opener, objection responses, discovery questions, the meeting ask, and a voicemail with a matched email. You run the call.

B2B reps who cold call. SDRs, BDRs, and AEs who live and die by meetings booked. If your calendar depends on the phones, it's for you.

Build your first playbook now.

Free, instant, and ready before your next call block.

Free · No card · Instant access